Change People’s Behavior

The fun theory, an initiative by Volkswagen (VW), has a thought! They think that fun is the easiest way to easiest way to change people’s behavior for the better. They already implemented many ideas. You may win € 2,500 award if you participate in the fun theory award competition which will end on December 31^st 2009.

Check out this idea, really smart and funny

 

Want more, visit their website:

http://www.thefuntheory.com./